A consumer of ours lately bought his guide internationally. He bought good offers within the UK, Europe, China – and a pleasant 5 determine provide within the US, from a prime class NY writer. For numerous causes, nonetheless, it seems moderately that we're going to show that US provide down and as an alternative merely publish direct to the Amazon Kindle retailer. That provides us complete management over the timing and the pricing – and we'll get very enticing royalties too. Right here's what you have to know.
Creating your guide
You may write your guide in any word-processing doc you want, however to get it prepared for the Kindle you have to reserve it as an 'outdated' Phrase doc – that could be a.doc file, not a .docx or .pdf or anything.
You may have fundamental formatting (daring, italics, and so on), however extra complicated formatting (eg: bullet factors) is not going to work. It's superb to insert footage (so long as you personal the copyright, in fact). They need to be inserted as .jpg information, and ensure they're centred within the web page. Don’t attempt to wrap textual content spherical them, although. That'll look OK in your display, however is not going to work on the Kindle.
Then you have to create title pages, acknowledgments pages, and so on. – insert a web page break the place you desire a onerous web page break to look in your remaining Kindle guide.
There are a number of different, considerably technical points, to contemplate. You will discover out about all of them on the Amazon web site. In the event you're very succesful on word-processing, you'll be superb. If not, then get assist. A badly formatted guide will look terrible. Don’t put your title to one thing that can allow you to down.
Additionally, we is not going to let our consumer add something in any respect to the Kindle, till we've copied-edited his manuscript after which proof-read the copy-edits. That's a time-consuming course of and it does price cash when you get it achieved professionally, but it surely's your guide. Shoddy spellings, punctuation, grammar, or sentence construction will make your guide look dangerous. If you wish to do the job, do it proper.
Lastly, you have to convert the doc you've created right into a Kindle-ready file. Info on how to do this may also be discovered on the Amazon web site, but it surely's not onerous and when you're half-competent with computer systems you'll be superb.
Create your cowl picture
Most self-pub books look dangerous as a result of they’ve garbage covers. A powerful cowl design could also be the very first thing that pulls a reader to your guide, so don’t skimp on it. When you've bought your cowl design, do road-test it with mates and acquaintances. Don’t determine too quickly – give your self time to determine what works.
Choose your royalty possibility
This can be a unusual function of Kindle publishing and one which's poorly defined on their web site. However right here's the deal. You may select to take royalties of both 35% or 70% (much less a really small quantity for supply, so that you'll get rather less than that 70% in follow). Clearly nearly everybody will determine that they want the 70% possibility. Which is okay, however you have to remember that (1) it’s a must to set your guide worth at between $ 2.99 and $ 9.99, (2) your guide cannot encompass largely public area content material, (three) it’s a must to guarantee that the (Kindle worth + 15% for VAT) is lower than or equal to (the Checklist Worth of any bodily version of your guide – 20%). Mainly, the 70% royalty is utilized by Amazon as a method to make sure that the digital guide is at all times extra attractively priced than any bodily guide and to guarantee that your pricing is just not both stupidly excessive or stupidly low.
So worth your guide sensibly and go for that 70% possibility.
Add your guide to Amazon
When you've achieved all that, you add your guide to Amazon and get going. Hunt down Amazon's on-line video on the subject which is useful and inspiring.
Making it work
To publish nicely within the digital period is not any completely different than good publishing has been in any period since Caxton. You want three elements and you can’t afford to mess up any one in every of them.
First, you want a really sturdy guide. Meaning being extremely fussy over each little element of character, plot, sentence building, and so on. Skilled authors are perfectionists and you have to be simply the identical method. Professional authors additionally use exterior editors and exterior copy-editors. We suggest you do the identical.
Secondly, you want a really well-chosen cowl picture.We've already spoken about that, however keep in mind most self-pub authors get this improper. 95% of the time, self-pub books look that method from the primary look. You would possibly solely get as soon as look on the Amazon Kindle retailer, so don’t mess it up.
Third, you want a wonderful advertising technique in place. Don’t assume your guide will simply promote itself. It is not going to. There are tens of millions of books out there from Amazon and persons are not going to navigate their technique to yours by probability. You want a correct digital advertising technique that you just've put in place months or years earlier than launching your first guide. Once more, don’t skimp or you’ll not obtain any actual gross sales.
With our consumer who's contemplating Kindle publishing, we now have all of the three elements both in place or coming collectively. We've bought a shocking professionally executed cowl design. A very sturdy and professionally created web site (with full social networking and running a blog functionality, in fact). And a very good textual content. We nonetheless have to do a number of extra issues – copy-editing, proofing, and much extra funding of time on digital advertising – however the necessities are all there. It's going to be a heck of an journey and I'm guess that we'll make more cash by way of self-pub than we may ever have achieved by the improper form of conventional technique. It's a brand new world on the market, and we're trying ahead to setting sail.