A shopper of ours not too long ago bought his e-book internationally. He bought good offers within the UK, Europe, China – and a pleasant 5 determine supply within the US, from a prime class NY writer. For varied causes, nevertheless, it seems to be fairly that we're going to show that US supply down and as a substitute merely publish direct to the Amazon Kindle retailer. That offers us complete management over the timing and the pricing – and we'll get very engaging royalties too. Right here's what it’s worthwhile to know.
Creating your e-book
You possibly can write your e-book in any word-processing doc you want, however to get it prepared for the Kindle it’s worthwhile to reserve it as an 'outdated' Phrase doc – that may be a.doc file, not a .docx or .pdf or anything.
You possibly can have primary formatting (daring, italics, and many others), however extra advanced formatting (eg: bullet factors) won’t work. It's advantageous to insert photos (so long as you personal the copyright, after all). They need to be inserted as .jpg information, and ensure they're centred within the web page. Don’t attempt to wrap textual content spherical them, although. That'll look OK in your display, however won’t work on the Kindle.
Then it’s worthwhile to create title pages, acknowledgments pages, and many others. – insert a web page break the place you desire a exhausting web page break to seem in your closing Kindle e-book.
There are a couple of different, considerably technical points, to contemplate. You will discover out about all of them on the Amazon website. In the event you're very succesful on word-processing, you'll be advantageous. If not, then get assist. A badly formatted e-book will look terrible. Don’t put your title to one thing that can allow you to down.
Additionally, we won’t let our shopper add something in any respect to the Kindle, till we've copied-edited his manuscript after which proof-read the copy-edits. That's a time-consuming course of and it does value cash in case you get it finished professionally, however it's your e-book. Shoddy spellings, punctuation, grammar, or sentence construction will make your e-book look unhealthy. If you wish to do the job, do it proper.
Lastly, it’s worthwhile to convert the doc you've created right into a Kindle-ready file. Info on how to try this will also be discovered on the Amazon website, however it's not exhausting and in case you're half-competent with computer systems you'll be advantageous.
Create your cowl picture
Most self-pub books look unhealthy as a result of they’ve garbage covers. A powerful cowl design could also be the very first thing that pulls a reader to your e-book, so don’t skimp on it. When you've bought your cowl design, do road-test it with buddies and acquaintances. Don’t resolve too quickly – give your self time to determine what works.
Choose your royalty choice
It is a unusual characteristic of Kindle publishing and one which's poorly defined on their website. However right here's the deal. You possibly can select to take royalties of both 35% or 70% (much less a really small quantity for supply, so that you'll get rather less than that 70% in observe). Clearly virtually everybody will determine that they want the 70% choice. Which is okay, however it’s worthwhile to bear in mind that (1) you need to set your e-book value at between $ 2.99 and $ 9.99, (2) your e-book cannot encompass principally public area content material, (three) you need to ensure that the (Kindle value + 15% for VAT) is lower than or equal to (the Listing Worth of any bodily version of your e-book – 20%). Mainly, the 70% royalty is utilized by Amazon as a approach to make sure that the digital e-book is all the time extra attractively priced than any bodily e-book and to ensure that your pricing isn’t both stupidly excessive or stupidly low.
So value your e-book sensibly and go for that 70% choice.
Add your e-book to Amazon
When you've finished all that, you add your e-book to Amazon and get going. Hunt down Amazon's on-line video on the subject which is useful and inspiring.
Making it work
To publish properly within the digital period is not any completely different than good publishing has been in any period since Caxton. You want three substances and you cannot afford to mess up any one in every of them.
First, you want a really robust e-book. Which means being extremely fussy over each little element of character, plot, sentence development, and many others. Skilled authors are perfectionists and it’s worthwhile to be simply the identical approach. Professional authors additionally use exterior editors and exterior copy-editors. We suggest you do the identical.
Secondly, you want a really well-chosen cowl picture.We've already spoken about that, however keep in mind most self-pub authors get this mistaken. 95% of the time, self-pub books look that approach from the primary look. You may solely get as soon as look on the Amazon Kindle retailer, so don’t mess it up.
Third, you want a wonderful advertising technique in place. Don’t suppose your e-book will simply promote itself. It won’t. There are hundreds of thousands of books obtainable from Amazon and individuals are not going to navigate their approach to yours by probability. You want a correct digital advertising technique that you simply've put in place months or years earlier than launching your first e-book. Once more, don’t skimp or you’ll not obtain any actual gross sales.
With our shopper who's contemplating Kindle publishing, we’ve got all of the three substances both in place or coming collectively. We've bought a shocking professionally executed cowl design. A extremely robust and professionally created web site (with full social networking and running a blog functionality, after all). And a very good textual content. We nonetheless must do a couple of further issues – copy-editing, proofing, and much extra funding of time on digital advertising – however the necessities are all there. It's going to be a heck of an journey and I'm guess that we'll earn more money by way of self-pub than we may ever have finished by the mistaken type of conventional technique. It's a brand new world on the market, and we're wanting ahead to setting sail.