There are many outdated myths, half-truths and misunderstandings floating round about B2B e-commerce that want busting. And the earlier the higher. So let’s get to it. This is large e-commerce delusion primary: We’re too small.
Though I’ve heard it many occasions, I am unsure the place the “We’re too small for e-commerce” delusion comes from.
Perhaps it is as a result of usually, the most important suppliers in every class are those which might be e-commerce enabled. In order that results in the idea that e-commerce is reserved for big corporations with deep pockets.
BUSTED. In fact, dimension would not matter.
Ever since Jeff Bezos boxed up the primary e book ever bought on Amazon.com from his Seattle storage in July 1995, e-commerce has turn out to be the Nice Equalizer. It permits the smallest of companies to compete with the giants of their business.
Take into account the start-up firm that went from zip to $50 million in just a few brief years, turning into one of many fastest-growing corporations in America.
Or the native workplace merchandise distributor that went head-to-head with three of the biggest suppliers on earth and gained a part of a $42 million state contract.
The actual fact is, no different know-how in historical past has shifted the chances in favor of small enterprise greater than e-commerce. The small guys usually are not outgunned anymore. The Web gives super leverage and attain for small to mid-sized corporations.
Small corporations can look large. Mid-sized corporations can look large.
On the flipside, nonetheless, corporations who DON’T adapt to the e-commerce revolution find yourself trying small and irrelevant — no matter how large they’re.
The excellent news is, every thing it’s good to get began is available.
All of the know-how has already been developed. All of the software program has already been written. All of the gross sales and advertising and marketing suggestions are at your fingertips, if you recognize the place to look.
The instruments are straightforward to make use of, and the start-up prices are low.
Too small for e-commerce? You kidding? E-commerce and small enterprise are MADE for one another.