Many internet entrepreneurs have trouble with their page rankings on Google and don’t realize that there are a few things that they can do to help themselves in this area.
Some are working hard on their businesses and don’t understand that they can not only find their page ranking but also get on the first or second page of the search engine result pages (or serp’s). This can even be done using an unlimited number of low competition keywords.
Here’s how you can use low competition keywords and create content that will get great search engine rankings and also will draw traffic to your site.
Seek Low Hanging Fruit Keywords
The most searched for, or high traffic, keywords are much more difficult to rank for on the first pages of the search engine results because of their high competition.
The Quoted Search Results
When starting a new website it’s a good idea to focus on the lower hanging fruit keywords. QSR is an abbreviation for Quoted Search Results. These are the competing sites for that keyword phrase in Google that are counted when someone types in a phrase or “keyword”. Any good keyword tool, Jaaxy.dotcom, will reveal the QSR of whatever word or phrase is entered in the search.
It’s much easier to get on the first search results page with these keywords than to go for those at the top of the “tree” or the most used search terms. The more established sites will usually fill the first pages of the SERP’s with their article content and videos.
Understanding the QSR of a keyword is very beneficial to your research of keywords because it gives you a great idea of how many competition pages there are on the Google search pages.
Once the new website is up and growing with increasing traffic and is rising within the search engines and is getting top page rankings using the lower competition keywords, it can then be a great time to start going after the first page rankings for the higher competition keywords or search engine terms.
How To Find The Low Hanging Fruit
The Alphabet Soup Technique
One of my favorite ways to find great keywords and the low hanging fruit is to use the alphabet soup technique on the products being considered. I can use Google’s free keyword tool and come up with a lot of ideas as I research my product related keywords.
Example: let’s say that we’re researching “headphone” products. Into the Google search browser Enter:
- headphone a
- headphone b
- headphones a
- headphones b
- c, d, e, f, g, etc.
Notice the keywords that are revealed in the browser drop down as you type. These are the most popular search terms used by those using that search engine to find a headphone product. You can see just what people are searching for and also get some great ideas for products.
Another example: When I enter into the Google search browser the word – headphone – in the drop down below the word appear these keywords: headphone jack, headphones wireless, headphone splitter, and headphone brands.
When I enter into the browser the word – headphones – these keywords appear in the drop-down browser: headphones wireless, headphones with microphone, headphones for kids, headphones for TV, and headphones Bluetooth.
When I start entering the alphabet soup technique it looks like this: I enter headphones a – and in the drop-down, I see these keywords: headphones amazon, headphones apple, headphones at Wal-mart, headphones adapter, and headphones at Target.
So you can clearly see the potential variety of used keywords within a niche or product using this technique.
I entered – headphones adults – and see these drop-down keywords: headphones for adults with autism, headphones for adults with small ears, headphones for older adults, and headphones for younger adults.
These are all low competition niches and keywords and each one gets its share of monthly searches.
You can choose as well just who your potential customers are and who the targeted audiences might be, kids, adults, tv, Bluetooth, brands, wireless, and many more as you go from a-z in your search entries to promote the product.
Create quality targeted content from low competition keywords
When you’re writing an article focusing on your keyword and audience, ex. Headphones for adults with autism, your article should be focused on this group and serve them with its quality content every time. As your audience grows by targeting various groups, forums, and communities, your range continuously grows as your Google ranking rises quickly and you become an expert in your particular niche.
Every article needs to be focused on a certain group of like-minded individuals and should serve that group.
Another thing to consider is to extend the article title to make the title more attractive, ex. Instead of naming the article “The Best Headphones for adults” which might be a bit plain and used, focus on a type of adult, ex. “The Best Headphones For Adults With Small Ears”. Now there’s a niche group, or “Adults With Autism”, etc.
It’s much better to get first search engine result page rankings in a lower competitive group than tenth page ranking with a more competitive keyword.
Use sub-titles and short paragraphs for your readers
The average reader will skim over an article in about 15 seconds, catching the sub-titles and whatever else they find interesting. Most viewers don’t want to spend their day on a website and smaller paragraphs are easier to read through than a huge ten sentence block of text.
Use relevant visuals such as images, banners, or charts.
It’s best to add an image somewhere at the beginning of the article so that when the reader first sees the post, they also see a nice relevant image. Keep in mind that you want the viewer to read the article and too many images, banners, and pop-ups can be a real turn-off. Too many, and large images will also make the pages slower to load. Just a couple of medium size images will usually be enough to improve the visual appearance and article content.
Use a conversational writing style as if you’re talking to the readers.
This comes naturally to some and not so for most. The great news is that everyone can improve quickly with regular practice. Try reading the article aloud and imagine being on the receiving end, does it sound natural, does it flow like it should? Ask yourself questions like that and your readers will keep coming back for more.
Here’s a secret, but not really: When an article is first written it should be edited at least three times before publishing and then reviewed and improved every so often and re-submitted to the Google search engine @ Google dot com/addurl. Many times, instead of creating new articles, the best thing to do is recreate older ones and improving others.
Proper spelling and grammar with no foul language
This is also really important as an article with misspelled words and overly repeated or improper phrases, and foul language will turn away many viewers. How do, or would, you feel? I recently read a certain authors article and was really disappointed and stopped reading after three F-bombs, I don’t want to see or hear that as I read an article.
The Quoted Search Results
As stated earlier, understanding the QSR of a keyword is very important for your research of keywords because it tells you how many competition pages there are on the Google search pages.
More often than not if you are targeting a low competition keyword under 100 QSR you will start getting those first page rankings in Google that will attract to your site or product the targeted audience that you’re writing to.